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Lawton Jeans
January, 2005, brought about some surprising changes for the citizens that call Lawton "home". News broke that a new style of jeans had been introduced by Lee Dungarees to be a part of their Buddy Lee Registered line. The were being called "Lawton" low-rise.

According to Joe Bugni, head of men's product design for Lee Jeans, "We searched small to mid-sized towns across America and realized that Lawton had the historical feel that connected with our jeans. It was a perfect name for our new jean."

Read the articles each of the following newspapers printed on the subject.
Moville Record
Des Moines Register
Sioux City Journal
Omaha World Herald
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Left: Inside right front pocket

Middle: "Lawton" tag

Right: "Lawton" jeans

Bottom Right: Metal Registration tag and number, found above right rear pocket